Creating a Synergistic Environment

Need

Creating a common vision among the Sales and Marketing teams in the organization.
Need to create a unified team, innovate and stay open to change.
There was also a need to make the two teams feel equally valued and honored in the system.
It was critical for the two teams to understand the dynamics of the team and come together as a single team.

Industry

FMCG

Solution Category

Building trust and cohesiveness among the Sales and Marketing teams to ensure they work together in synergy and complement each other for the business.

Impact

  • The two teams had bonded and come closer together.
  • They were more open with each other and there was no hesitation to speak regarding anything they needed from each other.
  • The communication was seamless and the frequency had increased.
  • A number of decisions about recognition and rewards were created and forwarded to the Head Office.
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